Mandy Brown has a great post that concisely describes the dilemma of advertising and reading on the web. The disruption of the reading experience by advertising is an issue I feel incredibly strongly about and one that has prompted me to adopt a variety of strategies, from avoiding particular web sites altogether to using tools [...]
There are other things that I planned to write about but since two of the great loves of my life (advertising and technology) came together recently it seems as if I’m being called. I refer to Microsoft’s ‘Life Without Walls’ attempt to rebrand Windows and my reaction to it. (Seriously? That’s the name of your [...]
So I was thinking about advertising on social networks yesterday. As one does. Obviously there’s a lot of interest in this space at the moment, what with the astronomical figures that are thrown around whenever a Facebook buyout comes up in conversation. Most of these figures are connected to the ridiculously huge number of ‘eyeballs’ [...]